A creative director who builds his own tools.

For thirty years, Philip Baker has worked at the seam between story and system — the place where a sharp idea meets the technology that ships it. Most people pick a side. Philip collapses the gap.

He cut his teeth at Ackerman McQueen, moving the agency from paste-up to digital and from film to streaming, and producing some of the first branded video on the web. In 2001 he co-founded StapleGun and ran it as CEO and creative director for nineteen years — twice onto the Inc. 5000, three straight years on OKC's Metro 50 — with work for Cochlear Americas, the University of Oklahoma, Oklahoma Tourism, and Rib Crib.

Today he leads PB Productions, a creative-and-technology studio where strategy, design, video, and code come from the same hands. He's also a principal in Catapult Creative Communications, LLC and a partner in AechTech, LLC, a software company building AI voice agents. Brand campaigns for Mazzio's, Ruby Tuesday, and Osage Casino. A statewide advocacy platform for Oklahoma education. Assist.ai, an AI vision-and-voice assistant for people who are blind. He doesn't hand the work off — he concepts it, designs it, builds it, then tunes it until it performs.

That's the throughline: creative has to do something. As he puts it, “the most expensive advertising is advertising that doesn't work.” The job is to find the gap between where a brand is and where it could be — and close it with whatever mix of craft and technology gets there fastest.

Lately that's AI: language, vision, and voice wired into real products — systems that let people, in his words, speak ideas into existence.